Your website likely has hundreds of pages of content ranging from news stories and events to informational resources and staff profiles. It’s impossible to review all of it and constantly generate new content for each area. How do you decide where to focus your energy? In today’s data-driven world, site owners can achieve better outcomes …
Read more »Tagged: content strategy
AdvoTalk: Iterate or overhaul?
Sarah Durham (00:00): A few things about the structure of the Zoom Webinars. So we are recording and after today’s webinar, we are going to post the recording and a transcript of the recording on our website. We will also be sending it out. Usually we send out an email with any resources or …
Read more »Best practices for links: the art of linking
The Internet depends on connections – between computers, between people, between ideas. Links, or “hyperlinks” as they were originally called, are a basic tool for creating these connections. Yet so many websites offer unfriendly pages because their links are poorly written. Visitors can miss important content or be sent on wild goose chases. Those scenarios …
Read more »The roles of the web and how to break in
Over the holidays my brother in-law was asking about the world of the web, and how he might start a career in the industry. I started thinking about all the different disciplines involved in creating a website and I realized that this was going to be bigger than just a few words in between bites …
Read more »