Topic: Strategy

#NN10 Report: How to Plan for Your Website Redesign Training

At Netroots Nation last week, I did the second iteration of a training first introduced at Organizing 2.0 with Fureigh in December 2009: How to Plan for Your Website Redesign. I was joined by Erin Hofteig of Middle Coast and Paula Brantner of Workplace Fairness, who both offered additional perspectives on the process. Read more

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The Web Development Process for Newbies

Are you a Communications Director or Campaign Manager who has just been asked to take care of getting your organization a new website? Never done this before and not sure why it’s part of your job? You’re not alone! At least once each week I talk to someone in your position who seems lost and

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New York State Senate, Advomatic, and the Politics of eGovernment

Last November, after most of the last century in the minority, the New York State Senate Democrats finally won control of the State’s upper chamber. With the majority came budget control and the power to make Senate-wide infrastructure choices – including internet decisions. This is how Advomatic helped change Albany. How we got from early

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Crazy Idea for Recovery.gov

I don’t know how it could possibly happen, but wouldn’t it be amazing if the economic stimulus capital being infused back into circulation in order to jump start our stalled economy was tracked on Recovery.gov. Literally tracked. Like Where’sGeorge.com but less sketchy. Is it possible for Recovery.gov to cut across OMB into other department’s data,

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What LinkedIn’s Reorganization and OFA 2.0 Means for Politech Online

Many internet theorists speak of social networks online as a ‘map of the relationships between individuals.’ Politech thinkers and online organizers like myself, have taken these principles and used them to inform the social software we built for campaigns and political advocacy organizations with mixed success. Things are going to have to change. The ways

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Drupal Runs An Election Flash Widget

Drupal has powered a number of politech widget systems this election cycle, such as the Register to Vote widget from Rock the Vote. We are proud to add this new Get-out-the-Vote (GOTV) widget to the ranks of distributed technology systems this year. Our strategy department teamed up with some old friends from the Howard Dean

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Hollywood Influence on Online Politics

When Black Eyed Peas’ Will.i.am released the “Yes We Can” video mashup of Obama’s speech / song, many wondered why the file was uploaded to a relatively unknown site called DipDive.com. Phase 2 of the DipDive project is phenomenal. Collective video making – as users upload or share photos of Obama rallies to the site,

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Early Innovators Are We

The Nation, America’s oldest weekly magazine and most widely read journal of opinion reported recently on the “new tools and new talent” that is infusing the Democratic Party and buttressing the progressive left. It is fitting that when the article describes early instances of the online infrastructure progressives built and the flaws of the older

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What “Never Ending Friending” Means

Ever since NewsCorp put out that self-aggrandizing study on how MySpace is the best place ever to buy advertising, I’ve been thinking about what it means. The study was designed to double monthly advertising revenue from $30m to $60 and so much of the methodology is about brand identification and how well MySpacers react to

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