Sarah Durham (00:00:13): Hey folks. A bunch of people are starting to join us right now. We are officially going to get started in a couple of minutes while we wait for more folks to log in. It looks like a bunch of people are coming in. Now I want to just call your attention …
Read more »Topic: Strategy
Using Google Analytics to inform your content strategy: a beginner’s guide
Your website likely has hundreds of pages of content ranging from news stories and events to informational resources and staff profiles. It’s impossible to review all of it and constantly generate new content for each area. How do you decide where to focus your energy? In today’s data-driven world, site owners can achieve better outcomes …
Read more »AdvoTalk: Iterate or overhaul?
Sarah Durham (00:00): A few things about the structure of the Zoom Webinars. So we are recording and after today’s webinar, we are going to post the recording and a transcript of the recording on our website. We will also be sending it out. Usually we send out an email with any resources or …
Read more »AdvoTalk: Robots make bad fundraisers
Sarah Durham (00:00:01): Hey everybody. Welcome to the webinar today. It is, depending where you are, two o’clock, one o’clock, 11 o’clock and we’re delighted you’re joining us this afternoon. I am Sarah Durham. I am the CEO of Big Duck and also Big Duck’s sister agency, Advomatic. Big Duck is the host of …
Read more »Website maintenance you can do
A website can be a huge investment of time and money. I know, I’m not telling you anything new. But what if it doesn’t have to be that way? The key is to continuously improve your website so that you sustain the life of it. Making iterative adjustments and keeping the content fresh will not …
Read more »Best practices for links: the art of linking
The Internet depends on connections – between computers, between people, between ideas. Links, or “hyperlinks” as they were originally called, are a basic tool for creating these connections. Yet so many websites offer unfriendly pages because their links are poorly written. Visitors can miss important content or be sent on wild goose chases. Those scenarios …
Read more »Donate now: 4 ways to ensure your online donors don’t get lost on their way to giving
Nonprofit websites, just like the organizations behind them, vary in mission, size, and complexity. But almost every nonprofit’s website has one goal in common: it aims to make donating online easy. For some organizations, this might even be the website’s most important job. Here are four ways to ensure that your website’s visitors who are …
Read more »How can you make your website friendlier and more accessible?
Sarah Durham and Amanda Luker discuss how to constantly improve your website, create different ways to experience content, and run accessibility audits of your nonprofit’s website. Learn how you can make your website friendlier to all users, including those who are differently-abled. Sarah Durham: Welcome to the smart communications podcast. I’m Sarah Durham and I’m …
Read more »AdvoTalk: Content Planning and Management 101
Sarah Durham (00:04): Hello everybody, this is Sarah Durham and I am delighted to be your host today for the session on Content Planning and Management 101. We still have a lot of people who are logging in. So before we dig into the substance of our discussion today, I want to just do …
Read more »AdvoTalk: Marketing place-based programs in an entirely digital world
Sarah Durham (00:00:03): Hey everybody. Thank you for joining us today. I am Sarah Durham. I am the CEO of Advomatic and we are talking today about marketing place-based programs in an entirely digital world. Before we get started, I want to introduce a couple of people to you quickly and tell you a little …
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