What Do High-Performing Digital Programs Have in Common?

In their Stanford Social Innovation Review (SSIR) article, “What makes nonprofit digital teams successful today”, authors Jason Mogus & Austen Levihn-Coon outline three common characteristics:

  • Digital expertise at the senior management level
  • Digital leaders involved in decision-making on new campaigns
  • A hybrid or intentionally independent digital team structure

The article also flags many additional insights from their 2018 study.