Jewcy is a popular and profitable website that promotes Jewish art & theater, cultural news, and sells a Jewcy-branded range of apparel. The New York Times has described Jewcy as part of a "the Jewish Hipster movement."

The new Jewcy site organizes the growing online community around all aspects of Jewish culture, commerce, and politics. The Guardian of London has described Jewcy as "a cultural icon" and "at the forefront of a reinvention of Jewish identity by young US Jews."

The Editors of Jewcy attract and communicate with users through the use of email updates and daily posts, sharing video from events, and a rotating roundtable of guest writers.

The site itself has a modified "Community" section that utilizes strategies for keeping visitors browsing longer honed by Peer-to-Peer networks such as Facebook, Friendster and MySpace.