NRDC wanted an innovative advocacy website to put them in the vanguard of advocacy technology. The project which Advomatic and NRDC built utilizes social video sites to effectively promote NRDC campaigns as well as empower a growing new generation of potential advocates to feel bound to the values and lifestyle of NRDC.

This custom website's functional muscle was built within pre-designed skins to harness the most innovative networking technologies available on the web. It was organized to turn the buzz and energy of peer-to-peer network publication outward while successfully cultivating a vibrant online community.