Advomatic’s Strategy Department joined with Senator John Edwards to build an online organization tool for offline volunteer action. The One America Committee meets the Peace Corps, "One Corps" was architected to grow virally and bond users with the Edwards organization thanks to proven social networking techniques from sites like LinkedIn, Meetup and Facebook.
The internal social network was calibrated to train, empower and enable users to become advocates, activists and experienced volunteers. We worked with John Edwards’ Communications Department, Policy Department, Field Organizers and technology staff to integrate the system with the entire operation.
When John Edwards began his run for President, his presences on 24 external social networks (MySpace and YouTube, shown) were managed and plugged into the "One Corps" internal network for the purpose of specialized niche message delivery and volunteer recruitment for the campaign by Advomatic.



